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WORDS WORTH

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I’m a rarity in marketing these days: an actual writer. For humans. I write in English not Jargonese. This means I use words to express ideas not hide the lack of them. I don’t substitute data for an understanding of people. I write for your customers not for you. The result is words that do what no image or design can do on their own — persuade, convince, sell.

WORDS TO:

• Clearly define your brand in a memorable way

• Make you stand out in any broadcast, print or digital media

• Sell your awesomely awesome stuff*

EXTRA FREE SUPER BONUS GIFTS:

• Stupid jokes

• Bullshit-free zone

• Random, useless knowledge

*Excludes use of the word awesome.

TURN AN IDEA

INTO A BRAND

BRAND BUILDING PHASE

YOUR WRITER'S ROLE

Brand Conception

• Definition (the raw material of writers)

• Ensure Coherency (narrative structure)

• Verbal Identity (name, voice, key brand message)

Brand Experience

• Product and feature names

• Website and environmental copy

• Sales tools

• Content marketing

• UX and customer support copy

Brand Promotion

(aka Advertising)

• TV, video and radio

• Print advertising

• Digital advertising

• Direct response advertising

The ultimate goal of advertising is to create a strong brand. But advertising can only do so much. There's also the product and buying experiences to account for (you know, the things you actually advertise). And aligning everything requires a clear brand concept. Your writer should play a key role at every stage. This requires a different sort of writer. A writer who knows more than one particular medium or brand-building phase. It requires a full-service writer. A writer like me.

MY WORK

ENJOY A TASTE OF MY ABILITIES

BRANDS I'VE HELPED CREATE AND BUILD

WHAT SOME BRAVE SOULS

WHO HIRED ME HAVE SAID

DO YOU HAVE A PROJECT TO DISCUSS?

Let's chat >>>

©2017 Stabler Writing Services, LLC