FULL SERVICE STATION
After over a decade of success in building brands and writing copy that customers crave, I’ve pretty much done it all. From campaign development to TV and radio spots — I’ve helped create them. From 100+ page websites to product descriptions — I made it happen. From brochures to direct mail – you get the point.
I’ve written copy for retailers, manufacturers and services in a range of industries, including outdoor recreation, entertainment, consumer electronics, real estate, online gaming, investment, healthcare and auto repair. I’ve tackled projects targeted to all kinds of audiences, whether business or consumer.
Through all the variety of work, I’ve gained some good insights into how to write the most effective copy. I’ve learned how to integrate ads together to create an overall conversation with your customers. I’ve learned how people respond to different types and styles of communication. Most importantly though, I understand how to put those insights together to help you shape the conversation, not just be a part of it.
B2B & B2C COPYWRITING
MORE Than the SUM OF THE Parts
Books are divided into chapters. Chapters into paragraphs. Paragraphs into sentences. Sentences into words. Words into letters. Letters by themselves mean nothing, but when combined in the right way, they can ultimately create a great story. Advertising works much the same way. It’s not enough to create an ad. That ad needs to work in conjunction with other advertising vehicles to create a great story. Your story.
In every ad I create, I’ll apply your brand personality and focus your brand message to a specific audience and context. At the same time, each ad will reinforce all other ads. I understand the nuances of different media types and how they influence each other in the general conversation. Overall, I can make your separate ads work together as a whole to create an overall brand perception and lead customers to the final sale.
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The Difference Between “Hello” and “Waz up?!”
A brand is more than just a logo and a slogan. It’s what people think of when they think of you. It’s your overall public persona, your image, your identity. Ultimately, you’re always selling an idea. The key to communicating an idea is synthesis. Your company values, your product/service features, the communication channel, and the current market situation all need to be reconciled with your customers’ values, the emotional benefits, narrative, tone, and design. Everything needs to be taken into account. It’s a lot of work. But luckily, that’s what I’m here for.
When I’m working on your brand, I’ll digest all this complex information to produce big picture ideas that highlight your brand’s essence. Then I’ll pinpoint the most effective overall messages and inject a unique personality that embodies that essence across all communication. In the end you’ll have a strong brand identity that resonates with your target audience.
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• Company and Department Names
• Taglines and Slogans
• Campaign Development
• Narrative Development
• Competitive Messaging Development
• Tone of Voice Services
• Brand, Style and Content Guides
CONTENT & PROJECT MANAGEMENT
Take Less Time to Process
No matter how good your content is, it’s worthless if you can’t readily use it. If you lack good management of both your content and creative production processes, it’s like buying a new luxury automobile, parking it in your garage, then throwing the keys and garage door opener down the storm drain.
Along with my branding and writing services, you will also get an effective team leader and project manager with a history of developing organization-wide processes to increase productivity and enhance quality.
• Copy Database Development & Management
• Messaging Library Development & Management
• Creative Asset Management
• Creative Team Leadership
• Marketing Calendar Development & Management
• Copy Production Process Development
OTHER WRITING & CREATIVE SERVICES
• Technical Writing
• Website/HTML Editing
• Graphic Design
Wait! There’s More!
In addition to providing great branding and writing services, there are numerous other roles I can fulfill. Some of these, such as proofreading, come standard with any project. Some can be added onto a project or used in place of my other services to save on costs. Writing copy requires an understanding of more than just writing, and I just might be able to fill a larger niche on your project.