FULL SERVICE STATION
After over a decade of success in building brands and writing copy that customers crave, I’ve pretty much done it all. From campaign development to TV and radio spots — I’ve helped create them. From 100+ page websites to product descriptions — I made it happen. From brochures to direct mail – you get the point.
I’ve written copy for retailers, manufacturers and services in a range of industries, including outdoor recreation, entertainment, consumer electronics, real estate, online gaming, investment, healthcare and auto repair. I’ve tackled projects targeted to all kinds of audiences, whether business or consumer.
BRAND DEVELOPMENT
The Difference Between “Hello” and “Waz up?!”
Your brand is what people think of when they think of you. It starts with its definition. Definitions are the realm of your writer. It’s what we deal with every hour of every day. A clearly defined brand provides direction to everything you do.
Once you have a good grasp of who you are and what you’re about, it’s time to create a memorable, unique identity. Too many organizations get their logo, maybe a color scheme and stop. Don’t fall into this trap. Your logo is not your brand. Your logo is a symbol of your brand. You also need a clear differentiating voice and message. This is your writer’s job. Make it my job.
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• Company and Department Names
• Voice Development
• Taglines and Slogans
• Campaign Development
• Narrative Development
• Competitive Messaging Development
• Brand, Style and Content Guides
CONTENT & PROJECT MANAGEMENT
Take Less Time to Process
No matter how good your content is, it’s worthless if you can’t readily use it. If you lack good management of both your content and creative production processes, it’s like buying a new luxury automobile, parking it in your garage, then throwing the keys and garage door opener down the storm drain.
Along with my branding and writing services, you will also get an effective team leader and project manager with a history of developing organization-wide processes to increase productivity and enhance quality.
• Copy Database Development & Management
• Messaging Library Development & Management
• Creative Asset Management
• Creative Team Leadership
• Traffic
• Marketing Calendar Development & Management
• Copy Production Process Development
CREATIVE COPYWRITING FOR B2C & B2B
• TV, Video and Radio Scripts
• Print/Digital Advertising
• Web and SEO Copy
• Product Copy
• Email/Print Direct Response
• Corporate Communications
MORE Than the SUM OF THE Parts
Books are divided into chapters. Chapters into paragraphs. Paragraphs into sentences. Sentences into words. Words into letters. Letters by themselves mean nothing, but when combined in the right way, they can ultimately create a great story. Advertising works much the same way. It’s not enough to create an ad. That ad needs to work in conjunction with other advertising vehicles to create a great story. Your story.
In every ad I create, I’ll apply your brand personality and focus your brand message to a specific audience and context. At the same time, each ad will reinforce all other ads. I understand the nuances of different media types and how they influence each other in the general conversation. Overall, I can make your separate ads work together as a whole to create an overall brand perception and lead customers to the final sale.
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OTHER WRITING & CREATIVE SERVICES
• Technical Writing
• Editing
• Proofreading
• Website/HTML Editing
• Graphic Design
Wait! There’s More!
In addition to providing great branding and writing services, there are numerous other roles I can fulfill. Some of these, such as proofreading, come standard with any project. Some can be added onto a project or used in place of my other services to save on costs. Writing copy requires an understanding of more than just writing, and I just might be able to fill a larger niche on your project.
