Synthesizing Your Brand Essence

 

CUSTOMER VALUES

 

FUNCTIONAL & EMOTIONAL BENEFITS

 

NARRATIVE

 

MESSAGING

 

TONE

 

COMPANY VALUES

 

 

PRODUCT/SERVICE FEATURES

 

AUDIENCE BELIEFS & KNOWLEDGE

 

COMMUNICATION CHANNEL

 

EXISTING MARKET ENVIRONMENT

BRIDGING
THE GAP

To connect with your customers, you need Then one who can deliver the ri

 

If whoever is writing your copy isn

 

From branding to sales copy, I understan

loud and clear in any broadcast, print
 the result

 

In the end, you won’t get a copywriter th

that writes for

 a copywriter who can think like they do.

ght message on their terms.

 

't able to do both, let’s get in touch.

 

d how to make your message cut through

 or digital media. And I’ve produced

s to prove it.

 

at writes for you, you’ll get the copywriter

 your customers.

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COLEMAN

• Brand Refinement

• Product Narratives and Copy

• Campaign Development

• Packaging, Web, Catalogs, Videos

PORTFOLIO

PARAMOUNT

• Brand Development

• Messaging and Brand Narrative

• Internal Communications

• Print, Web, Direct Response,
   Newsletters

ULTIMATE

• Brand Development

• Messaging and Brand Narrative

• Campaign Development

• Product Narratives and Copy

• Broadcast, Print, Web,
   Direct Response, Signage

BRAND

DEVELOPMENT

Company and Department Names

Taglines and Slogans

Campaign Development

Narrative Development

Competitive Messaging Development

Tone of Voice Services

Brand, Style and Content Guides

B2B & B2C

COPYWRITING

TV, Video and Radio Scripts

Print/Digital Advertising

Web and SEO Copy

Product Copy

Email/Print Direct Response

Corporate Communications

CONTENT & PROJECT

MANAGEMENT

Copy Database Development & Management

Messaging Library Development & Management

Creative Asset Management

Creative Team Leadership

Traffic

Marketing Calendar Development & Management

Copy Production Process Development

OTHER WRITING &

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